The episode begins with Gumball and Darwin returning from gym class to the locker room to get dressed. After goofing off for a bit, the boys begin to change their clothes; Gumball struggles to put on his clothes because he grabbed another student's gym bag, and the only article of clothing within the bag is a piece of string. Despite feeling discontent, Gumball, only wearing the gym bag, walks home with his brother.
Once home (and clothed), Gumball opens up the gym bag and discovers a USB drive. In order to find out whose bag it is, Gumball and Darwin load the USB drive onto their computer and open a file named "LOVE.JPG." The file turns out to be a love poem dedicated to Carmen, and the boys conclude that the USB drive belongs to Alan. Curious, the two decide to take a look into his private files.
At first, the files are merely innocent photos that the boys find fun in mocking; that is until the they stumble across a file named "MY VISION.DOC." Upon opening the file, the boys are horrified by the content of the file: a manifesto detailing on how Alan plans to become school president and eventually take over the world.
Once the their initial shock passes, the brothers begin to read the document. Alan begins his manifesto by declaring how he must alter his childish appearance and voice for a more mature and serious persona. He claims, "the more serious a leader looks, the more seriously he will be taken."
The next part of his plan involves him manipulating the students in the school yard. By manipulating Clayton, Alan will trigger a chain reaction that will have the children believing that it was their idea to have Alan run for school president, and thus, will have them spreading the idea across the school.
Next, Alan's manifesto states he needs to induce a crisis to motivate change; he will do so by leaving a poster claiming that students with higher grades will have their grades taxed to provide better grades for those with lower grades. The news will instigate a violent revolt from angry students in the form of a riot. To mollify tension, Alan will then deliver a motivating speech to the student body of Elmore Junior High promising change; the speech will inspire students, and therefore, boost Alan's popularity in the ballot. To sweeten the deal, Alan plans to launch slandering advertising campaigns against his opponents; this will only further rise his credibility.
Once school president, Alan will use his power to install a "Happy Camp" program for the school. The intent of these "Happy Camps" are to force miserable students to be happy by having them perform "joyful activities" against their will; those who refuse to change will be "corrected." Alan then finishes off his manifesto by stating how his vision is to have "Happy Camps" all over the globe.
Disgusted with how nefarious Alan truly is, the Watterson brothers determine that they must kill Alan before he can become a danger to anyone. The next day at school, Gumball and Darwin dedicate their day to assassinating Alan; despite their numerous attempts, the boys never successfully end Alan's life.
Finally, in the library, Gumball is in an optimal position to pop Alan with a pin; however, he can not bring himself to commit the act. Darwin then realizes that it was their conscience that made it impossible to murder Alan in the first place. Confused, Alan decides to make it clear that he has no malicious intents and that the "Happy Camps" were simply optional weekend camps to help sad kids cope with their feelings. Recognizing the errors of their ways, the brothers promptly apologize to Alan and walk away laughing at their previous antics.
As Gumball and Darwin walk away, Alan seizes the opportunity to revise his manifesto, but before he can do such, Gumball walks back into the room and successfully pops him with ease, ending the episode.
Alan's new voice is reminiscent of Frank Underwood from House of Cards.
The "Vote for Alan" posters bear a resemblance to President Barack Obama's "Hope" posters used during his 2008 presidential campaign.
Gumball's self-destructing message is a reference to the 1966 TV Series Mission: Impossible, where secret government agents receive instructions on a tape which self-destructs as smoke rises from it.
When Darwin goes into "sniper mode" and starts walking unusually (against walls while looking in odd directions), it is similar to how characters in first-person shooters appear when they are "scoped in" and too focused on their aim to notice their surroundings.
In Alan's movement on forcibly sending sad people to happy camps, Carrie floats by, looking rather depressed, with a thought bubble filled with squiggly lines, similar to the thought bubbles from the Peanuts comic strips by Charles M. Schulz.
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Gumball's New Bod
[Gumball and Darwin walk into the locker room.]
Gumball: Hey, Darwin, I think I'm getting leaner. Can you see my abs? I feel like I have a new one. [Tries flexing]
Darwin: Mmm, no. But your bummy looks pretty ripped.
Gumball: My what, now?
Darwin: Bummy. How your butt turns into your tummy.
Gumball: Oh! I call it my gutootie! Looks pretty buff when I suck it in. [Inhales deeply, while his butt goes to his chest. He flexes and his butt goes back down] All right, now to get dressed. Please engage locker room anti-peripheral vision.
[Camera zooms in; both begin grunting while changing]
Gumball: Okay, re-engage non-awkward eye line protocol.
[Camera zooms out; Gumball has a thread tied around his body]
Darwin: Um, you look like a cross between a '90s R&B diva and a pork roast.
Gumball: Oh. Re-engage eye line.
[Camera zooms into Gumball's face]
[Gumball's ears and crotch area are tied by the thread]
Darwin: If by "better," you mean a really inappropriate birthday gift. That's just a piece of string. You must have gotten someone else's gym bag.
Gumball: Well, what am I supposed to wear?!
[Gumball walks home naked with Darwin]
Darwin Dude, maybe you should have worn that bag a little lower down. Not everyone knows about our eye line protocol thing.
[Idaho approaches Gumball and Darwin; Idaho gasp, then explodes]
Gumball: Whose bag is this, anyway? There's nothing in here except for this. [pulls out a USB stick]
Darwin: A USB stick?
Gumball: [loads the USB onto the computer] Okay, lets see what's on here. How about this one?
Gumball & Darwin: "Love."
[Gumball clicks on a file titled "LOVE.jpg"; A video starts playing]
Darwin: "A poem for my love" "How can one so very prickly be so very soft?" "You came into my world, my love, and raised my heart aloft." "When I look into your dreamy eyes, I never want to stop." "You filled my world with sunbeams and rainbows, and make my heart go pop."
Gumball: Got a very strong taste of cheese and my eyes keep rolling in annoyance, [Hits his forehead] and I can't stop face-slapping. Alan!
Darwin: Oh, it's Alan's stuff. That explains the string. [Nosily] Should we take a sneaky peek at his private photos?
Gumball: [Nosily] Mm..., All right then! Ah. This one's called [Nosily]"Total Serenity."
[Gumball pulls up a picture of Carmen and Alan; then notices Neck Beard naked in the background]
Gumball: [Scoffs] Or total nudity. Oh, this ones called [Nosily] "A Beautiful Spot."
[Pulls up another picture of Carmen and Alan, but notices a dog about to do its business in the background]
Darwin: To relieve yourself.
Gumball: Okay, what's this? [Loads a document] "My vision" By Alan Keane.