When Richard gives Larry’s hairdresser a bad review for saying he’s bald, he gets offered a free haircut. This inspires Gumball and Darwin to go on a reviewing spree across town, forcing Larry to give them stuff with the threat of a bad review. But, just because the customer is always right doesn’t mean that what they’re doing isn’t wrong.
The episode starts with Principal Brown getting another daily haircut from Larry. As Larry vacuums up the excess hair, he reveals Richard, seeking a trim. Larry tells Richard that he cannot do so because of Richard being bald, causing him to freak out and demand a haircut regardless. Reluctantly, Larry trims a single strand of hair, causing Richard to tear up and leave in embarassment.
Back at home, Richard is throwing a tantrum when Darwin interjects, asking why Richard did not simply tell Larry he was not happy with the haircut when he was there, though Richard refuses to do such a thing to such a lowlife. Gumball suggests that he instead write a mean review of Larry online as to ruin his life in complete anonymity. However, unable to operate his laptop, Gumball takes over, with his review causing Richard and Darwin to wince in its intensity. Larry calls almost immediately after, chagrined in admitting that the customer is always right and promising Richard and his family free haircuts. Recognizing their newfound power, Gumball and Darwin decide to terrorize Larry with scathing reviews to reap the benefits.
First, they manage to avoid paying for an expensive dinner and get free desserts out of Larry. Next, they force him to acquire a new animal for the Elmore Zoo. Then, at the cinema, they force Larry to create his own movie where he plays every single role as to make up for an otherwise boring one.
Outside the cinema, Tobias suddenly rides by on a one-wheel hoverboard, splashing water on Gumball and Darwin. Angry, Gumball attempts to give Tobias a one-star review, but because he is unable to, he confronts Larry at the shoe store to force him to design a review website. The two then go around town reviewing people, but it quickly spirals out of control as people become too afraid to do their jobs at the risk of dropping in ratings. They eventually meet up with Richard, who is too afraid to even move.
Realizing that they have gone too far, Gumball catches Larry's attention and, as the only person in Elmore with a high enough rating, beg him to give the website zero stars to kill it off. Larry agrees under one condition: Richard must admit that he is bald. Richard tearfully refuses, so Larry decides to instead give the website five stars so that it remains in power for eternity. Right as he is about to tap the five star rating, though, a beam of light shines off of Richard's head, blinding Larry and causing him to accidentally tap zero stars, instantly restoring Elmore to the way it was before.
Larry angrily yells at Richard that the light shining off of his forehead was definitive proof of Richard's baldness. Right as Richard is about to admit it, though, he and Larry are run over by a taxi, abruptly ending the episode.
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At the Barber
[Larry is giving a shave to Principal Brown and takes the cape off afterwards]
Larry: There. All done. Let me show you the back.
[He moves the mirror repeatedly for Pirncipal Brown, making a few stops along the way]
Principal Brown: Perfect. Perfect. Perfect. Perfect. Perfect. Perfect. Perfect. Perfect. Perfect. [Gasps] Perfect. Same time tomorrow?
Larry: Of course, sir.
[Larry starts up the vacuum whilst Principal Brown leaves the barber. Larry sucks up the hair that was covering Richard at the time with the vacuum whilst he was reading a newspaper]
Larry: Oh, Mr. Watterson, I didn't see you there. So, how can I help? [He puts the cape around Richard's neck]
Richard: Just a trim, please. Something like this. [He shows Larry a photo]
Larry: Uh, sir, there is a slight problem.
Richard: If you're worried I can't pay, I can assure you I went through my wife's purse this morning.
Larry: Actually, I had another concern. [Whilst swiping his finger on Richard's head] You, uh, appear to be... bald. [Echoes, whilst Richard falls to his side and screams high-pitchedly]
Richard: I'm not bald! Bald people are a joke!
Larry: Uh, I'm bald, sir.
Richard: Exactly! Listen, I came here for a haircut! I'm not leaving until I get one!
[Larry looks carefully at Richard's one hair]
Larry: Uh, are you sure?
[Larry carefully cuts Richard's one hair, creating a dramatic scene making the hair look like a tree being chopped down whilst having music play over it]
Larry: Is everything OK?
Richard: Mm-hmm. [He walks away with tears in his eyes]
[Back at home]
Richard: Disgraceful! First, he gives me this insult of a haircut, then he has the audacity to call me bald! Me - Richard Watterson! How dare he... [Gets quietly interrupted by Gumball and Darwin]
Gumball: How long's he been going on like this?
[Gumball sighs, and both take out their earplugs]
Gumball: Dude, you don't have ears. Where did you put those?
Darwin: Oh. So that's why they didn't work.
Gumball: So, how long has he been going on like this?
Darwin: About three days. Mr. Dad, why didn't you just tell Larry there and then that you weren't happy?
Richard: And waste my precious breath on someone so deluded?! I mean, do I look like a guy who's lost his hair?!
Darwin: Uh, stand still. It's kind of hard to tell with the light bouncing off your head.
Gumball: Dad, you've gotta step up and do the right thing - leave a mean review of Larry online and ruin his life with complete anonymity.
Richard: Hmm. That's both lazy and cowardly. Pass me the laptop. [A guitar plays while Richard writes a mean review about Larry, then there's lots of errors] Agh! Anyone know my login? I've forgotten it.
Gumball: Okay, what do you want to say?
Richard: I left this hairdresser a sad, broken man.
Gumball :Dad, you went in a sad, broken man. The key to a good online interview is to take out all the frustration you have in your life on someone who totally doesn't deserve it. [The guitar resumes and Darwin and Richard wince at some dirty insults that Gumball made up] And viola.
Richard: And... send! [The phone rings instantly, so Richard picks the line up] Hello?
Larry: [On the phone]: It's Larry.
Richard, Gumball and Darwin: It's Larry!
Richard: It's Larry?
Larry: Uh, yes, it's Larry. I'm calling about your review.
Richard: How are you so sure it was me? I used a fake name.
Larry: Well, actually, you signed the review 'Richard'.
Richard: But I meant a different Richard.
Larry: A different Richard Watterson?
Richard:I have a very common name.
Larry: You uploaded your photo.
Richard: I.. have a very common face?
Larry: What you said was uncalled for, mean, and, frankly, full of dramatic errors. But it's my philosophy that the customer is always right, so if you take down the review, you can get free haircuts for you and your family.
Larry: And you have a thick head of hair.
Richard: How thick?
Larry: Quite thick?
Richard: I'll take it! [Hangs up] Now, if you kids will excuse me, I'm off to buy a com-b.
Gumball: Did you see what happened there? All we have to do is threaten Larry with a bad review, and he'll give us free stuff! And that guy works everywhere! It's a victimless crime!
Darwin: Apart from Larry.
Gumball: Effortless. It's an effortless crime.
[Soon, at Chez Larry]
Gumball: [Strained)] Dude, we ate too much. I'm gonna loosen my belt.
Darwin: [Strained] Me too.
[Gumball and Darwin's bellies expand to touch each other]
Gumball & :Darwin: Belly five!
Larry: I hope everything was to your liking, gentlemen. Here's your check.
Gumball: Uh, I don't think we'll be paying.
Larry: And why would I give you a free meal?
Gumball: Because that's the sort of generous touch that guarantees you a glowing five star review!
Larry: I don't think so.
Darwin: Four stars it is, then.
Larry: [Gasps] Hey, stop that! One bad review online is all it takes to drag a place down!
Gumball: Talking back to a customer? Three stars. [Patrons screaming and fighting] Take it down to two. Maybe we can get a free dessert. [Larry screams] Want to try for one star, Larry?
Larry: [Screams] Okay, okay, your meal is free!
Gumball: Five stars. Would come again. We'll take the desserts to go.
Larry: We don't do takeout--
[Gets interrupted by Gumball nearly giving the restaurant one star, and sighs]
Gumball: Boring! Ugh! Rhinos, flamingos? I've seen it all before. There's nothing new here. It's getting one star.
Larry: What?! You want new animals?! Breaking the laws of nature seems kind of wrong. [Gets interrupted again by Gumball nearly giving the zoo one star] But the customer is always right!