The Wattersons are shopping at the supermarket. The kids pester Nicole for chocolate, to which she repeatedly denies. She asks Richard to do something, so he offers the kids a chocolate bar. When Nicole ignores and denies this, Gumball questions the point of shopping if he and his siblings don't get a treat. When Nicole responds that it was supposed to be about spending time as a part of a family. As Gumball, Darwin and Anais throw temper tantrums in the middle of the supermarket, Nicole punishes them by making them wait in the car .
After a brief, miffed conversation in the car, Gumball devises a plan to get candy. He stages a fake campaign in the supermarket, which entails fat people piling on top of Nicole while Darwin and Anais sneak candy into her groceries. Unfortunately, Richard catches the children in the act, however he agrees to assist them before getting sent to the car.
The family's various ploys to get candy — namely Richard standing up to Nicole like a man; Anais' bargain shopping scheme; a makeover session for Nicole — all backfire, as they keep getting sent back to the car over and over. Meanwhile, Nicole grows more agitated by her family's actions, plus a botched back massage by an unqualified employee.
Back in the car, the kids are about to give up on getting candy, when Richard makes one more attempt. He suggests eating candy in the supermarket without buying it. When Gumball is unable to carry out the action, Richard brazenly demonstrates, when the alarms ring out. The family is then escorted to the supermarket's storage room with a very upset Nicole. Fed up with Richard's poor parenting, she announces that she has reached her "limit", before she transforms into a violent monster (with yellow eyes and sharp teeth).
Nicole, in an blind rage, chases the family (mainly Richard) all over the supermarket. Nothing seems to be able to stop her rampage, not even Orange Security Guard's Taser. Eventually the family is cornered, cowering from Nicole's wrath. As she approaches them, she catches her own reflection when Richard sidesteps, then she realizes what she has done, and she laments for becoming a monster and nearly hurting her family. She apologizes for overreacting, while Richard apologizes for not being a good father, and the kids apologize for not obeying her. The family make up and head for home, but not before the kids receive candy from the Orange Security Guard as promised earlier.
This is the first time that Richard has been honest about his appearance.
Despite Anais being the smartest (and sometimes the most mature) sibling, she acts more childish than usual in this episode.
This is the first episode to feature the Wattersons away from their home.
When calling himself a manchild, Richard refers to himself as a "chubby Peter Pan," a reference to how the character never grows up.
The Huggy Bites bear is dressed up like the popular Nintendo character, Mario.
When Richard tricks Nicole into running into a TV, it resembles a scene in Jurassic Park where Lex tricks The Big One into running into a steel cupboard.
When Gumball whines about not getting chocolate in the beginning, the two cans of hotdogs are already missing from the shelf. It remains like this until the scene where all three kids begin crying, where the two cans appear for Nicole to grab.
Right when Nicole slips on the green liquid, her eyes briefly turn back white.
Immediately before Darwin appears at the beginning of the episode, if one looks closely, his arms appear but he is nowhere to be seen.
When Richard is throwing all the shoppers off Nicole, his left ear becomes transparent briefly.
When Nicole sees Gumball through the massaging table, her eyebrows disappear.
Throughout the scene of Nicole chasing the family, her Rainbow Factory badge disappears. This also happens before she turns into the "Whirlwind of Fury."
[The Wattersons are at Elmore Shopping. The kids keep pestering Nicole, who's pushing a trolley full of groceries]
Anais: Mom, instead of milk, can we have chocolate milk?
Darwin: Instead of eggs, can we have chocolate eggs?
Gumball: Instead of bread, can we have chocolate bread?
Nicole: No. [Sighs] Richard, can I get a little help here, please?
Richard: Sure. [Walks to the kids] Here kids, [Gets a chocolate bar] stop bothering your mother and eat this chocolate.
[Nicole groans and swiftly kicks the chocolate bar out of Richard's hand]
Gumball: What the...?! Well what's the point in dragging us here if we're not getting some kind of treat?
Nicole: [Strained voice, speaks without moving her jaws] Because we're having a nice family outing [Moves her jaws] and that should be [Stops moving her jaws] a reward enough.
[Gumball starts to whimper]
Nicole: Don't you dare.
Gumball: [Screams and cries while lying down and bangs on the floor] I want that chocolate!
[Nicole sighs, and just as Darwin and Anais copy Gumball, Richard starts screaming. Gary walks by and gives Nicole a judgmental stare.]
Nicole: [Grabs two cans of hot dogs and speaks in a high-pitched voice while staring at the one on her right hand] Oh Mommy, I want some chocolate. [Stares at the one on her left hand in a normal pitched voice] I'm sorry, little sausage, but you had too much candy this week. [Closes her eyes in a high pitched voice] WAH WAH WAH, BLAH, BLAH, BLAH! [Destroys the can on her right hand and speaks in a normal pitched voice] Now all the little sausages are punished and going to have to wait in the car.
[The kids wait in the car furiously]
Darwin: This is the face she's gonna get when she comes back. [Frowns while holding his breath]
Gumball: Eh, pretty good, but this is how you do a sulky face. [Tries to strain himself and points at his vein] It's all in the detail.
Darwin: Eh, it would be better if it throbbed.
Gumball: No problem. [Strains intensely and pops his eyeball out and gasps]
Anais: I can't believe [Pushes Gumball's eyeball back in its socket] we've wasted a day at the mall without getting anything.
Darwin: You know what we should do? We should make full-sized paper models of ourselves, set the car on fire, and push it off a cliff to teach Mom a lesson.
Gumball: Uh, I think I have a better, less horrific idea.
[We now see some people shopping inside the store]
Gumball[On microphone] Customer announcement! As support for our campaign, Huggy Bites are offering a life-time supply of jelly beans for the first to mega-hug the blue lady in aisle 3.
Gumball: Huggy Bites. More love than you can chew.
[Nicole is surprised to see customers running at her. They jump on top of her]
Richard: No! Get your hands off her! That's my wife! [Throws customers off]
[Nicole inhales and looks at Richard happily, but Richard suddenly jumps on her]
Richard: If anyone's going to win those Huggy Bites, it's me!
[Darwin and Anais get candy and walk to Richard]
Richard: Hey, what is going on here?
Darwin: [Gasps] Please don't tell!
Richard: [Gasps] You should be ashamed of yourselves. What would your poor mother thinks about this kind of behavior?
Anais: What would it take, to make all this, go away?
Richard: 80-20 and throw in some huggy bites as well for tricking me into those poor customers.
Darwin: THAT'S IT! I'M TELLING! Ms. Mom, we came up with this really clever idea to get candy behind your back then Mr. Dad caught us and now he really wants some bags of Huggy Bites...
Nicole: [popping her her out from under Richard and staring angrily at Darwin]
Darwin: [Smiling nervously and turning back]...aaaaaaand it's back to the car
I'm the man!!!
Richard[Trying to sound like Nicole]: Your children deserve a better example, you need to grow up, don't forget your appointment at the cardiologist! BORING! discipline, I'm not a punisher! I'm a fun-isher! and she's not the boss of me!
Gumball: have you ever told her this?
Richard: Huh YEAH! lots of times... in my head.
Gumball: what about to her face?
Richard: nah kids, she'll snap me like a twig
Gumball: okay, I think we need to work on this.
[Back at the shop]
Gumball: [yelling at Richard] let's go through one last time, WHO ARE YOU?
Richard: I'm the man!
Anais: And what does man do?
Richard: Whatever the heck he wants!
Darwin: And WHY?
Richard: Because I'm a beautiful powerful animal!
Gumball: [Yelling] then let me hear you roar!
Richard: [Roars like a cat]
Gumball: Now suck that gut in!
[Richard sucking in his gut]
Gumball: Tint those pecks! *forces his nipples to stay upright* uh... and how do you feel?
Gumball: GOOD! now go and get us some candy!
Richard :ebvent HEY WOMAN! you're gonna listen to me and you're gonna listen good! I've got an attack now!
[Nicole's head is still turned back from Richard]
Richard: HEY! you listen to the man when he's talking!
[Nicole turns back and gives a powerful and deadly stare to Richard which scares Richard away]
Everybody's getting candy!!!
Anais: [Gasp] I've got an idea!
Gumball: Alright, let's hear it
Anais: Super markets are designed to sell you stuff that you didn't even know you want it. Everything counts, from the height of the product, to what is placed next to.
The person who Anais demonstrates as a costumer: [Picks a bread and a cheese] Ah! I want a cheese sandwich!
Anais: The music is important too. But more than anything. You wanna make them think it's a bargain.
Gumball: You paranoid nut ball! that stuff doesn't work!
Anais: Then why are you holding a basket full of lipstick?
Gumball: Three colors five dollars! And be stupid not to buy it!
[As Anais stares at him, Gumball realizes what she's saying]
Gumball: This, is, perfect! If we use this trick on Mom, we can get anything we want! It's foolproof! [Starts singing happily] Who's getting candy? [points at Darwin] awww you're getting candy!
Nicole: [Appears from behind them; Yelling] Get back to the car!!!
Massage and Makeup!!!
Hexagon Lady: [Approaches Nicole] Excuse me, madam, but maybe you'd like to try...
Nicole: [yells furiously] Maybe WHAT? Maybe you know better about disciplining my family than I do?! Maybe I shouldn't be screaming like a lunatic in the mall?!
Hexagon Lady: [Speaks nervously] No, no, no. I just thought maybe you'd be interested in a...
Nicole: [Continues yelling] WHAT?!
Hexagon Lady: [Continues] ...free relaxing massage on aisle 13?
Nicole: [Continues yelling] Well maybe I am!!! Thank you for the kind offer!
Nicole: [on the chair][sighs] Oh yeah... After the day I had, that's just what I needed to...
[A broken bone sound][Gasps]I cant move! What did you do? Can you undo what you just did?
Hexagon Lady: A...Actually, I...I need to go speak to my manager, 'cause I normally work on the deli counter and I... I gotta go.
Nicole: WHAT? You can't leave me like this! [Sighs] Huh?
[Gumball suddenly appears in front of Nicole]
Nicole: Why aren't you in the car?
Gumball: Well, here's the thing: We have all been through a lot today and... [Chuckling] I was thinking, wouldn't it be better if you just bought us a treat from the supermarket?
Gumball: Hmm... I see. then how about... A free makeover session?
[The kids put makeup crazily over Nicole's face]
Nicole: No! No! Not the eyebrows!
Gumball: Its nothing personal, Mom.
Richard: Its just business!!!
Nicole: [Nicole straightens her back] Rrrrrr... uh!!! [She then furiously points at Richard, Gumball, Darwin and Anais, telling them to get back in the car]
[All four sigh]
No! It's not over.
[In the car]
Gumball: [Sobbing] I can't believe it ended up like this!
Anais: The whole afternoon ...wasted!!!
Darwin: The important thing is, we tried... even if, [Crying] we failed!
Richard: No! It's not over! There's one more thing we can do, but you have to do exactly what I say!
[Back in the supermarket]
Gumball: [Struggling to eat a candy bar taken right from the supermarket shelf] I...I...
Richard: Come on son, eat it!
Gumball: I just cant take stuff without paying for it!! [His hand suddenly slaps his face] I have been raised too well.
Richard: Oh come on! Its not that difficult! You open the bag [Opens candy bar], you eat the candy [Munches on the candy], you put the bag back where it was, and no one will ever know.
[The alarm sounds]
[Richard spits the candy out back in its paper]
Nicole: Let me get this straight. I asked you to finally step up as a father, and set a good example for your children, and the way you interpreted that was to take them shoplifting?
Nicole: That's it. I think you've all done it. You have finally pushed me over [Laughs].
Darwin: Over what?
Nicole: [Her eyes turn yellow] The limit!
Richard: Does that mean we can get a candy bar?
[Nicole moves her hand at Richard, but manages to restrain herself, breathing heavily, and instead punches the nearby electric regulating box. Electricity crackles as the supermarket loses electric power]
Nicole: You need to RUN! [Her eyes shone up and start glowing] NOW!
Gumball: What's wrong with Mom?
Richard: That's not your mother anymore! That's a whirlwind of fury! [Nicole chases after her family in a rage]
Richard: [To the other supermarket shoppers] Get out of the way! She is out of control! [The supermarket shoppers flee in terror]
Gumball: Whoa! [He trips on a bunch of candies, as Nicole closes in][Screams]
Gumball: I don't want the candy anymore! Huh? [Nicole runs past Gumball]
Anais: Watch out Dad! It's you she wants!
Richard: Somebody please help me!
Orange Guard: Freezes, ma'am! [Steps in front of Nicole with a taser in his hand] Please, don't make me do this!
[The Orange Guard fires his taser at Nicole. Electricity crackles as Nicole seems finally subdued. But then she rises up, pull the taser electrodes from herself, then grabs the Orange Guard and stare into his eyes. Nicole's stare cause the Orange Guard to appear to be aging rapidly, his hair and facial hair growing long and whitens at the same time. Nicole then drops the Orange Guard.]
Orange Guard: I wasn't trained for this. Please, somebody help me!
Gumball: You need help?
Orange Guard: Yes, please, please, I'd do anything!
[The chase continues] [as Nicole charges straight to Richard, Richard screams as Nicole continues to charge straight at him, but hits the TV that Richard was standing next to instead]
Karen: Free samples Sir?
Richard: Ooh! [Looks at Nicole] Ahh! [Munches, then he uses the paper plate to throw at Nicole, but since the plate is made of paper, it merely floated upward, then falls down the ground]. Huh.
Richard: Aah! I'm finished!
[In an aisle]
Gumball: Dad, can I have some candy?
Richard: Sure, son. Just don't tell your mother.
Nicole: [In a deep scary voice] Richaaaaaard!!!!!
Gumball: Dad, stop sweating, you are gonna give it away!
Richard: Easy for you to say! It's not you she is after!
[Both Gumball and Richard start screaming as Nicole gets closer]
Gumball: Darwin, Anais, now!
[Darwin and Anais use transparent ductape to wrap and seal the aisle, trapping Nicole]
Gumball: Sorry Mom, we just need you to cool down for a minute.
Richard: Yeah, what kind of example are you giving the kids?
[Darwin and Anais quickly sealed the aisle with plastic wrap, trapping Nicole inside. She then stares through the wrapping melting it out of the way as she slowly approaches her family. Shocked of her own reflection from the facing mirror, she quickly regains control of herself, and her eyes turn back to white.]
Nicole: [gasps] Oh... my... gosh... What am I doing? I am so sorry. I completely overreacted. What kind of mother am I?
Richard: No, it was me! What am I? A fat man-child! A chubby Peter Pan!
Anais: We didn't respect your authority, Mom. We know you're only doing it for our own good.
Darwin: And when a parent says no, they mean no.
Gumball: [Sigh]I hope you can forgive us.
Nicole: [Sigh] Of course, sweetie. Every child tests the limit from time to time, and most husbands do that all the time.
[Everyone takes a breath of relief then a family hug].
Nicole Let's go home. I'm exhausted.
[Nicole and Richard, arms over eachother's shoulder, walks away to the parking lot]
Orange Guard: [Speaks nervously] Has she gone?
Anais: Depends. Do you have what you promised?
[The Orange Guard hands out candy bars to Gumball, Darwin and Anais]