It is January, and the people of Elmore are depressed since Christmas has passed. At the Watterson home, Gumball and Anais decide to make up a new holiday to cheer people up. After much brainstorming, Gumball comes up with the idea of Sluzzle Tag.
In the school bus, Gumball tells Darwin all about Sluzzle Tag, and Sluzzle Dude. At the mention of no school during the (made-up) holiday, the others in the bus (including even Rocky) gather around Gumball to hear about the new holiday. Banana Joe then realizes that Rocky is not driving the bus, and so they crash into Miss Simian's classroom. Hearing about the new holiday, Miss Simian does not believe that it is real. But even the other school staff (specifically Mr. Small and Principal Brown) argue that it is real, and the principal declares no school, and for everyone to take the day off. Everyone leaves the school with joy, except Miss Simian who becomes determined to prove that Sluzzle Tag is a lie.
Later, Gumball, Darwin and Richard go shopping for Sluzzle Tag. After Gumball tells them that they eat junk food during the holiday, Richard invents the Sluzzlewurst which contains all the meat in and on it. He pays for five of them and two bottles of milk which results in his card being completely sucked off its value. Then he and his children go home, with Miss Simian spying on them.
At night, many citizens decorate their toilets for Sluzzle Dude (who, Gumball says, will come out of their toilets to leave them presents). The Wattersons eat a dinner of Sluzzlewursts, watch the Sluzzle Tag special, and bond together. Then Richard and Nicole put their children to sleep.
But as they are just about to sleep, Anais reminds Gumball that Sluzzle Tag is not real, and that Sluzzle Dude will not be coming. Gumball panics that the whole town will be upset with him if all he promises to them will not come true. With the help of Anais, he takes all the leftover Christmas presents from the trash, and sneaks around the town, leaving the presents through the toilet. After Neck Beard uses a toilet Gumball was in, Gumball and Anais start sneaking through alternative ways. Just as they leave a present in their own house, they are caught by Miss Simian who takes a picture of them putting a present in their bathroom. Darwin (who was asleep in the bathroom, waiting for Sluzzle Dude) is shown the photo by Miss Simian, and is about to scream loudly at the truth, but the narrator decided it is best to not show the audience Darwin screaming because of what happened at two earlier episodes he did scream and imagine the scream of a million chihuahuas. The other citizens and his parents come in the bathroom. Gumball then apologizes to them, and confesses that Sluzzle Tag is not real.
Instead of being upset, the citizens sigh in relief. Banana Bob says that he kind of knew that Sluzzle Tag was fake, and the others agree with this. They say that they needed something to cheer them up through January. Then Darwin gives Miss Simian a present and everyone laughs. The episode ends with the narrator saying the moral of this story is "that when life is tough and joy hard to come by, most people are happier believing a lie."
[Mr. Small walks by the Watterson's house, depressed.]
Narrator: 'Twas the middle of January in old Elmore Town, and everyone was feeling quite down.
[Mr. Small lies down on the sidewalk. A sad bird falls into the chimney.]
Narrator: The year's first month is depressing and grim, with Christmas all over and light growing dim. With naught to celebrate no holiday cheer, you'll find no joy at this time of year.
[Richard goes out to take out the trash, but throws himself in the bin instead.]
Narrator: Except for one little boy, whose color is blue. No. Wait a minute. He was down, too.
[At the table, Gumball gapes with despair.]
Anais: What's up?
Gumball: [Still gaping] Ugh! I hate January! I'm so depressed, I can't even bother to move my mouth when I talk.
Anais: I know. Even the word sounds depressing. Januareeeeeeh. Eh.
Gumball: [Sigh] How long till next Christmas?
Anais: Three-hundred and forty-nine days. That's two-hundred and twenty-seven days of school, three-hundred math classes, and seven-thousand time checks waiting for the day to end.
Gumball: [Rips face off in anger, then grows a new one] We need a new holiday!
Anais: Like a made-up celebration? Like Grandparents Day or Valentine's Day?
Gumball: Exactly! We invent our own holiday, and everybody will be happy!
Narrator: The little boy smiled, and the sadness diminished. But I'd be out of a job if this story were finished.
Anais: So what should we call it?
Gumball: How about "Fun day"?
Anais: Gumball, nothing that calls itself "fun" ever is -- fun-sized, fun run, fungus.
Gumball: What about Dependence Day?
Anais: [Acts silly] Yay! Where we all celebrate our lack of freedom.
Gumball: What about Wig Tide?
Anais: "Wig Tide?" That's not a bad name.
Anais: Yeah, for a bald surfer!
Gumball: Danke Party, Schnitzel Time, Googoo Bash, Sluzzle Tag!
[Darwin walks in, animated in black and white like an old cartoon.]
Darwin: What's "Sluzzle Tag?"
Gumball: Only the best day of the year!
Anais: What's going on with you, anyway?
Darwin: I haven't seen the sun for so long, I've lost all my color. I'm so depressed!
Gumball: Then why are you dancing?
Darwin: I think I've got the shakes.
Gumball: Don't be depressed to behave like a drag, for everyone knows today's Sluzzle Tag!
Narrator: Uh, I'm the one here who does all the rhymes, so wait for your own… times. And so was born the Sluzzle Tag lie. Now all the boy needed was the town to comply.
On The Way To School
[On the school bus, Gumball explains Sluzzle Tag]
Darwin: So, what happens on Sluzzle Tag?
Gumball: Well, everyone gets presents,
Darwin: [Gasps excitedly]
Gumball: And there's a feast, and we all share the spirit of, uh, Sluzzle Dude.
Darwin: Sluzzle Dude? What does he look like?
Gumball: Uh, he's got a beard, sneakers, and a leather coat.
Darwin: Is that all he's wearing? It sounds like he should be running from the police.
Gumball: No, man, he's really cool. That's why they call him "dude." He brings us all presents.
Darwin: [Gasps excitedly] In a sleigh?!
Gumball: Well, there's no snow, so he drives his... magic van.
Darwin: With reindeer?
Gumball: Pssh! No. He's too cool for that. He's got some, uh…Dobermans!
Darwin: What are their names?
Gumball: Uh, Trasher, Smasher, Rancid, Rage Slayer, and Rabies.
Darwin: Are you sure Sluzzle Dude is a nice guy? Because he sounds pretty metal.
Gumball: Yeah, but you know metalheads -- they pretend to be hardcore, but they're just hippies who like leather.
Darwin: Cool! So do we get a day off school?
Gumball: Of course.
[Everyone gathers around Gumball.]
Rocky: Tell us more. How does he get into houses?
Gumball: Through the toilet.
Darwin: Ew! Why?!
Gumball: Oh, come on, dude. He doesn't want to get covered in soot.
Rocky: And what kind of music do you play on Sluzzle Tag?
Banana Joe: What's grindcore?
Rocky: Grindcore goes a bit like this. [Gruff voice]Raah! Raah rah-rah raah! Rah-rah-rah-rah-rah-rah! It's important not to mix it up with black metal, which is more like... Raaaaaaah! Another common mistake is to confuse it with Viking metal, which sounds more like banging a trash can with an axe.
Banana Joe: Thanks, Rocky, but aren't you supposed to be driving the bus?
Rocky: Yeah, but I'd rather talk about Sluzzle Tag.
[The bus drives itself directly into Miss Simian's classroom (where Miss Simian sips her coffee). It crashes into the room, and surprises her. The students come out.]
Sarah: Happy Sluzzle Tag, Miss Simian!
Miss Simian: What does that mean?
Darwin: It means we get the day off school, and we get presents from Sluzzle Dude!
Miss Simian: That sounds like complete megaloney.
Gumball: What's that?
Miss Simian: It's baloney times a thousand.
Mister Small[Offscreen] No, it's true!
[He reveals himself, with his face taped into a smile.]
Miss Simian: What's with the tape?
Mister Small: It's been so depressing I forgot how to smile and so did my facial muscles, so I improvised. But since it's Sluzzle Tag, I don't need this anymore.
[He takes of the tape, which also pulls of some of his fluff (revealing his real face underneath).]
Miss Simian: Oh, get a grip! Sluzzle Tag is a lie! Isn't it obvious?
Principal Brown: [Muffled] No! It's a legitimate holiday!
[Miss Simian opens a drawer, and sees Principal Brown inside it. He gets up (vampire style).]
Principal Brown: Mazelbrag originated from some country where they do things.
Gumball: It's Sluzzle Tag.
Principal Brown: I was using the original, um...P-P-Prussian dialect.
Miss Simian: What are you doing in there?
Principal Brown: I was so sad, I tried to hibernate till spring, but it turns out that whatever I am doesn't do that. Anyway, everyone gets a day off. Jolly Sluzzle Tag! Bye! [Zips off]
[Everyone leaves Miss Simian merrily.]
Miss Simian: Wait. Get back here! This is a school day! Hmm. I will prove to you there is nothing to be happy about in January.
Narrator: 'Twas then that Miss Simian knew just what to do. She'd make people see Sluzzle Tag was untrue.
[Gumball, Darwin and Richard pass by some Sluzzle Tag carolers, and enter the mall.]
Gumball: Dad, where did you get that sweater?
Richard: From the Sluzzle market.
Gumball: There's already a Sluzzle market?
Richard: Where do you think I bought the toilet decorations? [Gruff voice] LA LA LA LA LA, LA LA LA LA! Haha.
Darwin: So, what do we eat for the Sluzzle feast?
Gumball: O-oh, yeah, um… [Glances at a shelf] Roasted bleach fertilizer with a shampoo garnish. [Quietly] Wrong side of the aisle. [Walks to other side] Ask me again.
Darwin: What do we eat for the Sluzzle feast?
Gumball: [Glances at shelf] Baby dog paste. Ha! Just kidding. Classic Sluzzle Tag joke. We eat junk food -- the worst you can think of.
Richard: The worst I can think of?!
[He starts summoning up food.]
Richard: By the power of cheese! [Cheese materializes in one hand] By the power of bacon! [Bacon materializes in other hand] By the power of processed meats! [Processed meats appear in a circle above him] By the power of carbs and deep-fat frying! [Brings meats together] I give you… The Sluzzle-wurst! [He finishes his summoning sequence.] It's a sausage with everything in, and on it.
Darwin: Ugh! Each slice of that thing has enough calories to get us to next Sluzzle Tag.
Richard: "Slice"?! [Strokes Sluzzlewurst] Don't you dare carve up a masterpiece. I'm gonna make five.
[Scene changes to the counter.]
Larry: Please swipe your card, sir.
Richard: [Swipes card] Huh? [Tries to pull out card] What the --
[His card is sucked of all its value (and color).]
Richard: Something's sucking my card dry!
Gumball: Wait. How much was this?
Larry: Seven-hundred and seventy-five dollars.
Richard: What?! For five Sluzzle-wursts? [Pulls out card] You vampires!
Larry: I'm sorry, sir. Sluzzle Tag prizes.
Richard: But what about the milk of Sluzzle Tag kindness?
Larry: That'll be in the dairy aisle at a hundred and eighty-nine ninety nine a bottle.
Richard: Fine! We'll take two.
[Gumball, Darwin and Richard pass by the same Sluzzle Tag carolers, as they exit the mall. Richard grabs their cup, and eats its contents.]
Richard: Thank you. [Walks away]
[Miss Simian is seen hiding near the carolers.]
[Many citizens are shown waiting at their decorated bathrooms in excitement.]
Narrator: The townsfolk rejoiced as nighttime fell. The Sluzzle Tag spirit had them under its spell.
[Gumball decorates the toilet of his family's bathroom with an electric guitar.]
Darwin: Wait. What is Sluzzle Dude is hungry?
Nicole: We can leave him some milk and cookies.
Darwin: Good idea. [Dumps milk and cookies in the toilet, then flushes them]
Gumball: Well, that cuts out the middle man.
[Miss Simian watches them through a window.]
Miss Simian: [Whispering] I'm watching you.
[She gestures to them. Her fingers bump into the closed window, and push her (on a ladder) downwards. Then the Wattersons eat Sluzzlewursts for dinner.]
Anais: Dad, this Sluzzle-wurst is so fatty, I'm sweating butter.
Richard: [Licks Anais] Ooh! Butter!
All: [Hug Anais] Ahhh.
[Anais slips from them, and launches into the ceiling and back down.]
[In the living room…]
Gumball: Let's watch the Sluzzle Tag special. [Switches on TV]
Skeleton kid (on TV): Jolly Sluzzle Ta--
TV: Unfortunately, animation is a lengthy process, and that's all we've had time to make. Jolly Sluzzle Tag.
Nicole: Oh well. I think it's time for bed, guys.
[In the bedroom, Nicole and Richard (dressed in rock outfits) greet Gumball, Anais and Darwin (already in bed).]
Richard and Nicole: [Quietly] Happy Sluzzle Tag. [Closes door]
Darwin: I can't wait to see what Sluzzle Dude brings me.
Gumball: [Quietly] Me too.
Darwin: Jolly Sluzzle Tag.
Gumball: Good night, buddy.
Saving Sluzzle Tag
[Gumball closes his eyes only to be interrupted by Anais.]
Anais: [Whispering] So, what are you gonna do now?
Narrator: As all in the land lay happy in slumber, the little boy realized his Sluzzle Tag blunder.
Gumball: What do you mean?
Anais: Sluzzle Dude is supposed to give presents to everyone in Elmore.
Anais: And you made him up.
Anais: So who's gonna bring all of the presents?
Gumball: Well, Sluzzle Dude will, of course. D'oh. I see what you mean now.
Narrator: Well, he realized eventually.
[In the living room, Gumball panics.]
Gumball: Oh my gosh! WHAT HAVE I DONE?! Think about how upset everyone's gonna be when everything I promised doesn't come true! It'll be like... [Imagines Earth blowing up]
Anais: I think you're being overdramatic. It'll be more like... [Imagines a clay model version of Gumball being smashed up]
Gumball: Anais, you have to help me, 'cause Elmore is waiting for a wish to come true [Singing] for presents delivered by their Sluzzle Dude. You cannot deny them their hopes and beliefs! To lift them from sorrow, to save them from grief, to bring such--[Sings in a higher octave]
Anais: Okay! I'll help you! Just stop singing!
Gumball: [High octave] Oh, thank gosh. I don't think I could've gone any higher.
Miss Simian: [Peeking through the door's letter slit] Yeah, I've got you now, Watterson.
[She attempts to take a picture only to be slammed in the face by the door. Gumball runs out.]
Anais: Gumball, you just broke the door! It's supposed to open inwards, you know.
[Miss Simian collapses from being stuck on the door.]
Narrator: To save Sluzzle Tag, they ran and they ran. Only one thing was missing and that was a plan.
[Frozen in the middle of running, Anais and Gumball fall on their faces. Gumball gets up, and runs again.]
Anais: No, wait! Stop running! We need a plan!
Gumball: [Walks back] Oh, sorry.
Anais: Actually, no. Carry on. Running helps you think.
Gumball: [Runs in place]
Anais: Okay. First, we're gonna need presents. Luckily, trash cans are full of all the lame Christmas gifts people pretended to like, like that treadmill mom bought for dad. Just grab that.
[Gumball runs while carrying the treadmill with Anais running on it (and running with him).]
Gumball: Something about this doesn't feel right.
[Scene skips to Banana Joe brushing his teeth. The toilet suddenly opens up, and a treadmill bursts through it (sending it flying through the ceiling).]
Banana Joe: Wow! I guess. Thanks for the treadmill, Sluzzle Dude!
[The toilet falls on the operational treadmill, and squishes Banana Joe. Then other citizens get their presents.]
Narrator: So, the blue boy turned his wrongs into right, leaving everyone garbage on Sluzzle Tag night. The plan was successful and nothing could spoil it,
[In Neck Beard's bathroom, Gumball quickly goes back into the toilet as the mentioned person uses it.]
Narrator: Until that guy there went and flushed his own toilet. So they snuck into homes but with joy in their heart, so we'll try to ignore the not-so legal part.
[Gumball and Anais are shown breaking into other people's houses. In one, Gumball prepares to cut down a door with an axe.]
Anais: Gumball, this is our home.
Gumball: Then the door's already broken.
Anais: Oh, yeah.
Gumball: Hyah! [Slices door]
[In their bathroom, Darwin is seen sleeping. They then sneak a present beside the toilet. Then Miss Simian takes a snapshot of them sneaking the present. Darwin wakes up.]
Narrator: But just when they thought it was all in the bag, an evil force came to spoil Sluzzle Tag.
Miss Simian: [Laughs and enters through window] Ha! Sluzzl-- Aah! [Slips on bathtub, but gets up] Sluzzle Tag is nothing but a lie! Now I can prove it! [Shows photo to Darwin] See?!
Darwin: Who's that?
[Miss Simian sees that the photo she is showing is a photo of her butt.]
Miss Simian: Never mind.
Narrator: It was an attempt, although unrefined, to see what her backside looked like from behind.
Miss Simian: [Shows correct photo] See?!
Darwin: … [Inhales deeply]
[Gumball and Anais cover their ears.]
Narrator: We'll save you the pain of how loud Darwin's sound was. Just imagine the scream of a million Chihuahuas.
Richard and Nicole: What was that!?
Nicole: Sounds like someone put their tail in the deep-fat fryer.
Banana Bob: [Pops up from window] Or they stepped on the toes of the world's worst choir.
Mrs. Wilson: [Pops up beside] Or a pack of hyenas in a fight with a rat.
Narrator: Yeah, whatever. Something like that.
[Citizens gather up in the bathroom.]
Gumball: Uh, I'm sorry. Sluzzle Dude doesn't really exist. Made him up. I made the whole holiday up.
All: [Inhale deeply]
Narrator: Though you may think his crime unforgivable, the young boy was blessed by a Sluzzle Tag miracle.
[Everyone (except for Miss Simian) sighs in relief.]
Banana Bob: To be honest, I kind of knew it was a lie all along.
Nicole: It was kind of weird when I saw a snowman wearing studded leather pants.
Darwin: Yeah, I knew, too. I just really needed something to get me through January. [Grabs present] I think we all do. [Hands it to Miss Simian] Even you, Miss Simian.
Miss Simian: Ah! [Opens present. It is a fish paperweight.] Ah! A hideous gadget that I'll never use.
Richard: Who would ever throw that away?
Miss Simian: I did. Sorry, Nigel.
Principal Brown: Oh, it's alright. I hated yours, too.
Narrator: The end of our story is now drawing nigh, and the Sluzzle Tag moral is not hard to spy -- that when life is tough and joy hard to come by, most people are happier believing a lie.