Elmore Shopping is a minor location in The Amazing World of Gumball. It is a retail store located on the corner of a city centre. It first appeared in "The Fridge", where Gumball fought with an old lady over a chicken. Larry works there as a fake Santa Claus in Santa's Grotto in "Christmas", alongside Karen who dresses up as an elf. It makes a third appearance in "The Flakers", where Darwin and Anais go grocery shopping. In its fourth appearance, it is the main setting of "The Limit".